The Customer is NOT Always Right, Part 1
Many businesses operate under the myth that “the customer is always right”. Well, that is just flat-out wrong. If I have learned one thing from years doing business it is that there are always those...
View ArticleThe Customer is NOT always right, Part 2
A couple of years ago I received a phone call from a man in Australia who already had a Nevada corporation with another resident agent, but was looking to find a new one because of a dispute that had...
View ArticleCustomer Service
I like to keep up with outside resources that promote a healthy customer service environment. This link provides great resources to assist in the development of improving the way one deals with and...
View ArticleConnecting With Customers: How to Market to Their Emotions
A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit. We tend to focus all our energies on our business features — from pricing to product claims...
View Article3 Ways Small Businesses Can Compete Against Large Companies
Getting your small business noticed in a world full of large established companies can be a challenge. While small businesses and large companies might operate in the same market, they have many...
View Article4 Way to Keep Customers Loyal to Your Small Business
Winning new customers is never easy. You must spend money on advertising and marketing just to get customers in your door. Once you get a new customer, it’s important to keep them coming back for more...
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